Lucina gives birth to train health students CAE made its first simulator for commercial aircraft in 1955 by the 1970s it had reached 50 percent of the global market share in simulator sales. “That contract changed our destiny,” says Contrino. The company was founded in 1947 by an ex-Royal Canadian Air Force officer, and in 1952 had its first order for a flight simulator from the Canadian forces. The 70 year-old public company today has annual revenues of $2.7 billion, with 8,500 employees, customers around the world and a training network that spans the globe, including more than 65 training centres and flight schools in some 35 countries. “We’re always growing,” says Al Contrino, global leader of the business development and strategic partnership team for CAE’s civil aviation training solutions division.
Meanwhile, a growing focus on providing comprehensive training on all of these products has brought CAE recurring business in ever-widening markets, with the assistance of the Canadian Trade Commissioner Service (TCS). Health-care simulators include a manikin named Lucina that goes through childbirth and delivers a baby that cries and has an umbilical cord that can be cut and clamped.
It also means encouraging recurring business, pinpointing effective partners or distribution models abroad and innovating to remain on the leading edge of new technologies and practices.Ī combination of all of these strategies has made CAE one of Canada’s most effective exporters, offering important lessons for companies looking for success in global markets.īest known as one of the world’s leading providers of civil aviation training and simulation, the company has expanded into areas such as training solutions for defence and security and more recently health care.įlight simulators-costing between $8 million and $20 million-perfectly replicate specific aircraft cockpit specifications, factors such as weather conditions and the surrounding environments that pilots face and the landing approaches of particular airports around the world. comes through finding new markets, developing unique products and services, as well as discovering additional sectors where they can be used. Export success for the Montreal-based CAE Inc.
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